Good and Evil Are Moral Extremes
…[It] might just be that good and evil are moral extremes embraced by a select few. Good is prized because it’s laudable, not to mention rare. Evil is reviled because it does harm and threatens all others regardless of their philosophical bent. But neutrals predominate….
GOOD characters aren’t simply decent people. They’re philosophically committed to advancing good, fighting evil, and bringing justice to others. Indeed, their attentions are for others, and they act with deep compassion and mercy for the downtrodden. This is the questing white knight. The one beloved by good folk and resented by the wicked.
Everyone wants to go to Heaven, but no one wants to do what it takes to get there, and herein lies the high regard champions are held in. Few want the job!